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Case Study: Gender Equality

I was brought on to help Sarah Hendricks, Director of Gender Equality at the Gates Foundation, and her team better express their research for meetings with the co-chairs. These meetings were to secure much needed funding and should communicate the hard work that this team had been focusing on in order to improve the lives of women all around the globe. Tasks included setting a visual style that would appeal to leadership, creating print and deck collateral and visualizing complex data and research concepts.

Step One: Sketches

Step One: Sketches

We began by distilling topics and organizing data. Helping secure a formal vision allowed me to explore visual ways to express it.

Step Two: Print Collateral

Step Two: Print Collateral

Since these meetings were aimed at a very limited audience we had to take it’s learning style into consideration. Sarah is a gifted speaker and we wanted to highlight her abilities in front of an audience. As a team we chose to use large posters throughout the meeting space to present data. Sarah was able to walk the audience through the material and felt prepared to address any questions that were asked.

Step Three: Client Success

Step Three: Client Success

The Gender Equality team led a seamless presentation and our partnership continued for more meetings and collateral.

Step Four: Continued Exploration

Step Four: Continued Exploration

Working closely with the Gender Equality team allowed us to continue exploration on their key concepts. These visualizations needed to be nimble and ready for use in decks and print materials.