Logos

Client: Loopdee

Loopdee is a communication tool that simplifies the back and forth for parents and busy teachers.

Logo story

We needed a simple mark that conveys communication, loops, and feels simple while bringing a spark of joy. Chickadees are known for their vocalizations so it seemed fitting to use one as the icon.

Client: JAGG

JAGG is a general contracting company proudly sourcing USA-generated materials. They wanted a symbol that felt rugged, strong, and showed the diversity of their offerings.

Logo story

The JAGG symbol incorporates one of the founders, a home, lightning bolt, snowflake, and fire to hint at their many offerings and the people behind them.

Client: CIVIC : The Civil Society & Social Innovation Alliance

CIVIC, an alliance from The World Bank, is a catalyst for people-powered change. Connecting grassroots innovators with growing networks aimed at solving global challenges.

Logo story

The CIVIC symbol is a connector link showing unity and collaboration. More deeply it also displays a ripple, showing how the smallest acts can lead towards positive results. Additionally the logotype incorporates a subtle checkmark so show a bias towards action and human-led movements.

Client: Dying on Hills

Dying on Hills is a side project I launched aimed at inclusivity and representation in the outdoors. It tracks data about ultralight gear such as manufacture location and diversity of marketing.

Logo story

The Dying on Hills symbol aims to show the exasperation of what it can feel like to be unheard, while comically nodding to how it feels to reach a summit when you’re deep in the slog. The negative space uses a skull as a snowcap.