Loopdee, a centralized school communication hub

A lesson in exploration

Frustrated by school communication we set out to define a new tool that saves teachers time, makes caregivers happy, and doesn’t ask staff to have a communication degree to clearly share vital information that parents need. Automatic calendar integrations, AI-infused messaging with clear character limits to highlight only the beef, and a simple interface make Loopdee a powerful option in the ed-tech market.

Loopdee Roles

User, Market Research, Product Architecture
Allison Simmons

Brand, Systems, UI
Savannah Bergeron

Problem

Ask a parent if they’re happy with their school communication and they’ll likely say no. The fault isn’t one of educators, nor one of busy parents. Schools are baked into old contracts with bad software. It’s clunky to use, expensive, and either sends too many or too few notifications. We wanted to help teachers get back to teaching and help parents know about the events and help requests they keep missing.

Approach

We sought feedback from dozens of educators, system administrators, and parents themselves about pain points, happy moments, and what might make their lives easier. Enthusiasm was wide for Loopdee’s feature set aimed at accessibility, clarity, and simplification in the process.

What did we learn?

That it takes more than a solid brand, clean UI, and a good idea to make a successful product. We had the opportunity to step out of every comfort zone and build something we really wanted to use.

We designed hundreds of screens, flows, and scenarios guiding us to the final set—all backed by a robust design system that allowed us to move quickly and cohesively.